I write several business plans for clients every year and I also regularly create tender documents for my own business, with partners and for customers. I review many more plans and tender submissions. Having a professional looking document is a great start. Here are some of my top tips to achieve that professional look for your business plan or tender:
Starting Point : Content
This post is not necessarily about what to write in your plan section by section but obviously it is critically important that each section is well written and validated i.e. that key business points are addressed properly to include: Burning Problem faced by customers; Target Market Identified; Investment required; Domain Knowledge of the Team etc etc. For more see my article for Tweak your Biz on how to Write an Executive Summary. Equally for tenders, the content is paramount as per this blogpost which includes six key tips for tendering.
If you have not addressed these fundamental points in your business plan or tender, having a professional looking document is not going to help. But if you have a good story to tell your document must be a help not a hindrance.
#.1 Add a Contents Page using Word
It is very important to use a business plan template so that your document is well structured and follows a recognised format. Using a Contents page generated in MS Word ensures that all page numbers are correct (it is important to number your headings and of course to add page numbers).
To figure out how to add this contents page I suggest that you search YouTube for a video relating to your version of Word as the exact steps different if you have Word 2010 versus earlier versions. The key principle is that any Heading 1 text in the document like Section 1: Introduction in the figure above is presented as a top level contents item while Heading 2 text in your document like 1.1 Background is presented as a sub-item. Please note that you have to be consistent with how you use TAB function when you write your headings so that the contents page lines up properly. In essence the steps are:
a. Add all the headings to your document as either Heading 1 or Heading 2 for subheadings
c. From the pop up menu, you can select one of the Automatic Table of Content Formats or configure our own one. I like one page table of contents so for a business plan or tender submission, I prefer to configure my own contents table using only Heading 1 and 2.
d. The primary reason for doing all this is that if you change your document by adding a new heading you can simply Right-Click on your Contents page in Content and select Update Field to update both the Headings and the page numbers.
e. Finally, on contents and headings, I would also suggest that headings can be any dark colour such as navy or red to give the document some colour – dark colours look good on screen if viewing a pdf and also print out well.
f. On a related point, I strongly suggest using appropriate graphs, tables and images (to include logos) to complement your content. All such figures must be explained with the context given so that the visuals make sense. Use of bullet points is also good from a visual point of view and to help the read grasp the message (keep the text concise).
#.2 Adding financial projections to your document
Financial projections must be added to your business plan in the appendices – I recommend the following financial schedules be added: monthly Cashflow for 3 years, annual P&L and Balance Sheets (Statement of Affairs) for 3 years. These will be created in Excel and can easily be copied into Word into a page that is set up as Landscape for the cashflows.
To change the orientation in an existing document you must firstly add TWO Section Breaks.
>>> Page Layout >>> Breaks >>> Section Breaks
You can then change the orientation of the page that fits in between these two section breaks
>>> Page Layout >>> Orientation
This is what your Cashflow Sheet should look like in your plan…
To achieve this you have to copy the Excel cells and paste them as a Picture which you can then resize. You won’t be able to edit in Word afterwards but you won’t need to as that is what Excel is for.
When you complete your business plan it will now contain the contents; each relevant section and the financial projections all in one document which can be saved as a PDF via the Save As option in Word. BTW, if you have other pdfs such as a brochure that you want to include as appendices I recommend the website PDFJoin! as a handy free tool.
As always, I hope you found this post of benefit. Comments and shares on social media welcome!
— Donncha Hughes (@donnchadhh) December 20, 2016