Managing a startup business is NOT easy. Startup entrepreneurs have lots of balls in the air. Lean Startup books, theory and practice are brilliant but the question is which model or framework do you follow and when – and are they all relevant to an Irish startup situation? To address this dilemma Donncha devised the […]
I am often asked what text should be included in an investor ready business plan under the section ‘Exit Strategy’. This is to answer the question for the investor, ‘How will we get our money back’. My general view on Exit Strategy is that it is a very difficult issue to answer properly because it […]
I write several business plans for clients every year and I also regularly create tender documents for my own business, with partners and for customers. I review many more plans and tender submissions. Having a professional looking document is a great start. Here are some of my top tips to achieve that professional look for […]Read More
Bullet charts are a superb data visualisation tool – if you want to present results of a metric such as Sales across two periods e.g. this year versus last year (or against this year’s target) in for instance a business plan update. The advantage is that they allow presentation of comparative information while also presenting […]
This blogpost will focus on writing your business plan so that it proves valuable to you during your first year in business – we don’t want it to just gather dust, that is never be read again. In essence, your business plan should concisely detail what your business is about, who your customers are, and why they buy from you. It will also set out how you plan to grow the business. You should write your business plan with the objective of copying and pasting the words, descriptions, images and graphs into other communications during your first year. You can refer to your business plan to explain to suppliers such as website and graphic designers and your accountant what your business is about. You can also use it with agents, partners, and your bank manager to set out the vision for your business. Finally, you can also use it for yourself and your team to record ideas for the future and most critically to track the progress of your business.
My presentation to Limerick City Enterprise Board Startup Network ‘Marketing : The starting point for Startups’