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Based in Galway - working with clients across Ireland.

Tag Archives: Customer

Dealing with difficult clients as a Freelance Consultant

Troublesome trucks aka difficult customers

I was asked recently as part of a Q&A to discuss how I deal with ‘difficult clients’ or customers. Having provided a short and off the top of the head response, this post is my reflections on this very interesting question:     Starting Point : Choose your Customers Wisely   As a freelancer, you […]

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Running a ‘freelance’ business in Ireland in 2015

2015 Banner for Donncha Hughes, Business Advisor

At the beginning of 2014, I wrote an article reviewing 2013 and setting out my business ambitions for the year. I wrote it firstly as a planning and review mechanism for myself; secondly, on basis that it might be useful for anyone in the same boat; and finally, to highlight issues that have to be […]

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Service Moments during our recent holiday

The Blackpool Train

This is my first post since returning to work after a family holiday. It is not a post about my holidays in Blackpool, as no-one is really interested in another person’s holiday – admit it we only care about our own! It is rather some thoughts on our experiences as customers of various services providers […]

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How to write your Press Release?

PR is News

Public Relations (PR) is coverage of your business in the media – tv, radio, newspapers, magazines and now blogs – as part of their news. While there is no money paid to the organisation for the coverage it does take time, effort and money to get lots of positive coverage for your business. The flipside of course is that not all PR is 100% positive but that is another story. The blogpost will summarise some key points to remember when preparing a press release to promote your business. They are two key stages in the process. The first is to think about an angle that makes your release newsworthy. You then need to write the release in a style and language that suits your audience. The second key stage is distribution of your release. At the end I will talk about the advantages of using a PR agency.

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Six key tips for tendering

Six factors critical in formulating your approach to tendering in Ireland are discussed in this blogpost. It is critical to select your tenders carefully, read the tender invitation carefully and structure your submission to demonstrate that you meet all the requirements of the tender.

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Sources of Secondary Market Research

Secondary Research

Marketing Research is hugely important for the promoters of new business endeavours to include: new products; geographic or market expansion of an existing product; or start-up businesses. Secondary research is hugely important for both consumer and business-to-business (B2B) market research. Secondary research lays the groundwork and primary research helps fill in the gaps. By using both types of market research, business owners get a well-rounded view of their market and have the information they need to make important business decisions.

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Marketing : The starting point for Startups

Marketing

My presentation to Limerick City Enterprise Board Startup Network ‘Marketing : The starting point for Startups’

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