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Tag Archives: Lean Startup

Dealing with difficult clients as a Freelance Consultant

Troublesome trucks aka difficult customers

I was asked recently as part of a Q&A to discuss how I deal with ‘difficult clients’ or customers. Having provided a short and off the top of the head response, this post is my reflections on this very interesting question:     Starting Point : Choose your Customers Wisely   As a freelancer, you […]

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[Book Review] My favourite Startup Marketing Books for Fast Growth Businesses

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  In December 2013, I wrote a blogpost selecting my four favourite Lean Startup books from the many books on the area of Lean Startup. Since then I have been on the lookout for books more directly focused on Marketing for fast growth oriented startups.  This article highly recommends two such books:   1. Traction: […]

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[Book Review] Disciplined Entrepreneurship : 24 Steps to a Successful Startup by Bill Aulet (2013)

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I have just finished reading Disciplined Entrepreneurship by Bill Aulet, Managing Director, Martin Trust Center for MIT Entrepreneurship. Published in 2013, it is a superb book (Book available in Ireland via Easons).   This review does not seek to summarise the book – for that I suggest you read this excellent post ‘A book in […]

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About The Startup Business Planning Jigsaw

Introducing the Business Planning Jigsaw

Managing a startup business is NOT easy. Startup entrepreneurs have lots of balls in the air. Lean Startup books, theory and practice are brilliant but the question is which model or framework do you follow and when – and are they all relevant to an Irish startup situation? To address this dilemma Donncha devised the […]

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Customer personas, who rules the roost?

Marketing personas blogpost

Looking to create a ‘customer persona’ to inform your marketing and promotion and wondering how? This post may be helpful as it firstly provides an example and then lists some questions to consider as you formulate a description of your Bullseye customer.   Starting Point : Who is the Customer?   Any discussion of marketing […]

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Lean Startup : Recommended Books to get up to speed

Lean Startup Books Banner

I am a big advocate of Lean Startup. This post selects my four favourite Lean Startup books from the many books on the broad area of Lean Startup. To be read in this order: 1- Entrepreneur’s Guide to Customer Development 2- The Lean Startup 3- Running Lean 4- Lean Analytics   Starting Point The book […]

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Drop the ‘Lean Startup’ buzzwords please. Promoters, show me the results!

Lean Startup Buzzwords

I am proud to be an advocate of the Lean Startup movement. I have worked with lots of startups to firstly explain the principles and secondly to use the tools. Why – because when I read The Lean Startup, The Entrepreneur’s Guide to Customer Development, particularly Running Lean and most recently The Lean Entrepreneur, the […]

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