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Tag Archives: Market Research

Format for one page marketing plan

One page marketing banner

I recently delivered a Training Workshop on behalf of Gert O’Rourke for Galway Rural Development. As the session concluded, I shared my format for a – the 2 page pdf is free to download! How to complete your One Page Marketing Plan   The One Page Marketing Plan is precisely that – there should be […]

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The biography of Steve Jobs is a brilliant read

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This blogpost will highlight some of my favourite parts of the biography of Steve Jobs by Walter Isaccson – which i think is a brilliant read. I will focus on the parts which epitomize the role of Steve Jobs in building Apple – a company which changed the world. I will also pick out nuggets […]

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Sources of Secondary Market Research

Secondary Research

Marketing Research is hugely important for the promoters of new business endeavours to include: new products; geographic or market expansion of an existing product; or start-up businesses. Secondary research is hugely important for both consumer and business-to-business (B2B) market research. Secondary research lays the groundwork and primary research helps fill in the gaps. By using both types of market research, business owners get a well-rounded view of their market and have the information they need to make important business decisions.

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