This is the second part of a two part blogpost about books directly focused on Marketing for fast growth oriented startups. My most recent post reviewed the superb ‘Traction: A Startup Guide to Getting Customers’ by Gabrial Weinberg and Justin Mares, 2014 and this post will review Startup Growth Engines: Case Studies on How Today’s […]Read More
Looking to create a ‘customer persona’ to inform your marketing and promotion and wondering how? This post may be helpful as it firstly provides an example and then lists some questions to consider as you formulate a description of your Bullseye customer. Starting Point : Who is the Customer? Any discussion of marketing […]
I was delighted to be asked by Kinvarra Business Network to attend a recent meeting to present on a topic of my choice within the area of Marketing. I prepared for a slot of about 40 minutes plus Q&A. 15 Marketing Takeaways I decided to title my presentation ’15 SME Marketing & Business […]Read More
This blogpost will highlight some of my favourite parts of the biography of Steve Jobs by Walter Isaccson – which i think is a brilliant read. I will focus on the parts which epitomize the role of Steve Jobs in building Apple – a company which changed the world. I will also pick out nuggets […]
Chapter 12 of ‘What You See Is What You Get: My Autobiography’ by Alan Sugar (2010) is fascinating. It tells how Amstrad reinvented itself by helping Rupert Murdoch to launch Sky. I love stories. This particular story is fascinating as it shows superb lateral thinking by Alan Sugar and his team. Around 1988, satellite dishes and receivers were on the market for approximately £5,000. In June of that year, Alan Sugar agreed that Amstrad would develop satellite receiving equipment which would sell in the shops for £199.
Marketing Research is hugely important for the promoters of new business endeavours to include: new products; geographic or market expansion of an existing product; or start-up businesses. Secondary research is hugely important for both consumer and business-to-business (B2B) market research. Secondary research lays the groundwork and primary research helps fill in the gaps. By using both types of market research, business owners get a well-rounded view of their market and have the information they need to make important business decisions.Read More
My presentation to Limerick City Enterprise Board Startup Network ‘Marketing : The starting point for Startups’