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Tag Archives: Startup Marketing

[Book Review] My favourite Startup Marketing Books for Fast Growth Businesses

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  In December 2013, I wrote a blogpost selecting my four favourite Lean Startup books from the many books on the area of Lean Startup. Since then I have been on the lookout for books more directly focused on Marketing for fast growth oriented startups.  This article highly recommends two such books:   1. Traction: […]

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Customer personas, who rules the roost?

Marketing personas blogpost

Looking to create a ‘customer persona’ to inform your marketing and promotion and wondering how? This post may be helpful as it firstly provides an example and then lists some questions to consider as you formulate a description of your Bullseye customer.   Starting Point : Who is the Customer?   Any discussion of marketing […]

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Crafting your Value Proposition : EI New Frontiers Blogpost

Donncha Hughes New Frontiers

I was delighted to be selected as one of the first contributors to new Enterprise Ireland New Frontiers blog – the post addressed ‘how to craft your value proposition‘.   New Frontiers is Ireland’s national entrepreneur development programme, delivered at a local level by Institutes of Technology and funded by Enterprise Ireland. I am delighted […]

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Format for one page marketing plan

One page marketing banner

I recently delivered a Training Workshop on behalf of Gert O’Rourke for Galway Rural Development. As the session concluded, I shared my format for a – the 2 page pdf is free to download! How to complete your One Page Marketing Plan   The One Page Marketing Plan is precisely that – there should be […]

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