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Tag Archives: Traction

[Book Review Part 2] Recommended Startup Marketing Books for Fast Growth Businesses

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This is the second part of a two part blogpost about books directly focused on Marketing for fast growth oriented startups. My most recent post reviewed the superb ‘Traction: A Startup Guide to Getting Customers’ by Gabrial Weinberg and Justin Mares, 2014 and this post will review Startup Growth Engines: Case Studies on How Today’s […]

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[Book Review] My favourite Startup Marketing Books for Fast Growth Businesses

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  In December 2013, I wrote a blogpost selecting my four favourite Lean Startup books from the many books on the area of Lean Startup. Since then I have been on the lookout for books more directly focused on Marketing for fast growth oriented startups.  This article highly recommends two such books:   1. Traction: […]

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Fifteen SME Marketing & Business Strategy Takeaways

Marketing Takeaways by Donncha Hughes

I was delighted to be asked by Kinvarra Business Network to attend a recent meeting to present on a topic of my choice within the area of Marketing. I prepared for a slot of about 40 minutes plus Q&A.   15 Marketing Takeaways   I decided to title my presentation ’15 SME Marketing & Business […]

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