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Based in Galway - working with clients across Ireland.

About Donncha Hughes

Donncha Hughes is a mentor, trainer and business advisor. He delivers group and one to one training on Start Your Own Business, Lean Startup, Marketing, Sales and has a particular interest in Business Plans. My other website is www.startupwebtraining.com which i use to promote my Website Creation services.

Merry Christmas 2014

Merry Christmas 2014 from Donncha Hughes

2014 was a great year for my business thanks to all my wonderful customers! I want to take this opportunity to thank you for retaining my services – particularly all those repeat customers! I would also like to thank everyone who thought of me and mentioned my name when asked for assistance in areas which […]

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Customer personas, who rules the roost?

Marketing personas blogpost

Looking to create a ‘customer persona’ to inform your marketing and promotion and wondering how? This post may be helpful as it firstly provides an example and then lists some questions to consider as you formulate a description of your Bullseye customer.   Starting Point : Who is the Customer?   Any discussion of marketing […]

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Fifteen SME Marketing & Business Strategy Takeaways

Marketing Takeaways by Donncha Hughes

I was delighted to be asked by Kinvarra Business Network to attend a recent meeting to present on a topic of my choice within the area of Marketing. I prepared for a slot of about 40 minutes plus Q&A.   15 Marketing Takeaways   I decided to title my presentation ’15 SME Marketing & Business […]

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Crafting your Value Proposition : EI New Frontiers Blogpost

Donncha Hughes New Frontiers

I was delighted to be selected as one of the first contributors to new Enterprise Ireland New Frontiers blog – the post addressed ‘how to craft your value proposition‘.   New Frontiers is Ireland’s national entrepreneur development programme, delivered at a local level by Institutes of Technology and funded by Enterprise Ireland. I am delighted […]

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SCCUL Mentoring Programme Autumn Business Seminar

SCCUL Mentors Member

I was delighted to be asked by Liam Bluett and Michael Smyth of Ballybane Enterprise Centre to speak at their upcoming Autumn Business Seminar. It takes place in the Clayton Hotel, Galway on Wednesday 10th September at 6.00 PM with registration at 5.30 PM.The event will primarily provide a SCCUL Mentors Update by Colman Collins, […]

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Do HPSU’s deliver? Yes!

What makes a HPSU?

I am often asked by startup entrepreneurs what makes a High Potential Startup Company or HPSU? as defined by Enterprise Ireland. While answering this question, I am struck by the fact that I am never asked the follow up question which I have often pondered myself: So how do the companies who are selected as […]

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How to address ‘Exit Strategy’ in your Business Plan?

Business Exit

I am often asked what text should be included in an investor ready business plan under the section ‘Exit Strategy’. This is to answer the question for the investor, ‘How will we get our money back’. My general view on Exit Strategy is that it is a very difficult issue to answer properly because it […]

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A view of crowdfunding in Ireland (2014)

Crowdfunding your startup

I don’t claim to be an expert on Crowdfunding but I am lucky enough to know Olive O’Connor, a mumpreneur who is currently making great progress in raising €50,000 for her startup so that she can bring the MediStori to market in the coming months. I blogged recently about her campaign and we were both […]

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Please support MediStori’s Crowdfunding Campaign

Medistori Crowdfunding campaign

Today, I made a modest financial contribution as part of a Crowdfunding campaign to MediStori and I would ask everyone who reads this to seriously consider supporting this campaign – by making a contribution directly or telling someone else who would benefit from the product. The promoter is looking to raise €50,000 in the next […]

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Format for one page marketing plan

One page marketing banner

I recently delivered a Training Workshop on behalf of Gert O’Rourke for Galway Rural Development. As the session concluded, I shared my format for a – the 2 page pdf is free to download! How to complete your One Page Marketing Plan   The One Page Marketing Plan is precisely that – there should be […]

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Finance for Startups Part II : Accessing Finance

Finance Banner

In my most recent post I stated that I firmly believe that knowledge of finance is a fundamental requirement for every small business promoter. This is part two of two blogposts on Finance for Startups. The first post detailed my ten top finance related tips for startups while this post will now look at financing […]

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Finance for Startups : Part I

I believe that knowledge of finance to include: an ability to understand and communicate your financial model; cost structure; revenue streams and route to markets; is a fundamental requirement for every small business promoter. This is a two part blogpost on Finance for Startups. The first post will detail ten things I have learned about […]

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Change to Charitable Donations Tax Relief

I recently noticed a change to the Tax Treatment of Charitable Donations in Ireland and I thought I would share it here as most charities seem to be still using an incorrect (or confusing) form on their websites and this blogpost includes text taken from an email that I just received from the Revenue Charity […]

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Book Review of ‘Tribes’ by Seth Godin

Thanks to Tara Dalrymple of Mission Possible for giving me a loan of Seth Godin’s ‘Tribes’ a few weeks ago. The book, published November 2008, is contemporary – it is becoming even more relevant as time passes.   It is a fascinating book, I was half way through it before I realised that it does […]

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How to make your business plan or tender document look professional?

Business Plan

I write several business plans for clients every year and I also regularly create tender documents for my own business, with partners and for customers. I review many more plans and tender submissions. Having a professional looking document is a great start. Here are some of my top tips to achieve that professional look for […]

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Running a small self employed service business

A self employed person running a professional services business has a different outlook to most other businesses. I think that somewhat different Key Performance Indicators (KPIs) apply when you want to track how the business is doing so that you can plan for the future.     Here is my review of my business in […]

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All about Startup Digest Galway

Startup Digest.com

Startup Digest Galway has been curated by Donncha Hughes, on a voluntary basis for several years. It aims to feature startup oriented news and events taking place in the Greater Galway and West of Ireland region. It is firstly a Google Calendar and secondly anyone can sign up to receive a weekly email listing the […]

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Seasons Greetings

Best wishes for Christmas 2013

Wishing everyone that I know in business and from other walks of life a brilliant Christmas holiday and a happy new year. Hope you all like my featured image (created using Pixlr Photo editor) regards donncha (@donnchadhh)

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Lean Startup : Recommended Books to get up to speed

Lean Startup Books Banner

I am a big advocate of Lean Startup. This post selects my four favourite Lean Startup books from the many books on the broad area of Lean Startup. To be read in this order: 1- Entrepreneur’s Guide to Customer Development 2- The Lean Startup 3- Running Lean 4- Lean Analytics   Starting Point The book […]

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GMIT’s IiBC to host Livestream of Lean Startup Conference

Livestream of Lean Startup Conferene in GMIT

I am really looking forward to Monday 9th December when GMIT’s Innovation in Business Centres Galway and Mayo will host a Livestream of the first half of the first day of the Lean Startup Conference. I am delighted to have a small involvement in bringing this to Galway. FREE to attend – book via Eventbrite link […]

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Setting up my new HP (Windows 8) Laptop

Information Technology is very important for small business. A new laptop for a small or home office (SOHO) business can be a big investment. This blogpost will outline how I set up my new HP Pavilion g6 laptop. I was up and running within a few hours but it has taken some time to get […]

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How to build a business from your skills, domain knowledge and life experience?

Knowledge and Skills image

I recently wrote a blogpost for Tweak Your Biz discussing my answer to ‘What do you think of my business idea?’ To summarise, I always respond that it is your customers (and the market) that are the final arbitrator of whether you have a business. This blogpost is a follow up which asks, how do […]

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Service Moments during our recent holiday

The Blackpool Train

This is my first post since returning to work after a family holiday. It is not a post about my holidays in Blackpool, as no-one is really interested in another person’s holiday – admit it we only care about our own! It is rather some thoughts on our experiences as customers of various services providers […]

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How to present data in a visual format?

Bullet graph

Bullet charts are a superb data visualisation tool – if you want to present results of a metric such as Sales across two periods e.g. this year versus last year (or against this year’s target) in  for instance a business plan update. The advantage is that they allow presentation of comparative information while also presenting […]

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Friday evening question to ponder – how do you run up a hill?

Running up a Hill

I asked myself a question today – How do you run up a hill? What is the best way? This raised more questions. Do you grit your teeth or do you smile, do you keep a steady pace or do you sprint up to get it over and done with, do you run in a […]

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Drop the ‘Lean Startup’ buzzwords please. Promoters, show me the results!

Lean Startup Buzzwords

I am proud to be an advocate of the Lean Startup movement. I have worked with lots of startups to firstly explain the principles and secondly to use the tools. Why – because when I read The Lean Startup, The Entrepreneur’s Guide to Customer Development, particularly Running Lean and most recently The Lean Entrepreneur, the […]

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How to ‘pimp’ your iPad 2 for business use?

my iPad for business

I  have had an iPad 2 for over a year. A few recent purchases, to include some hardware and business apps for iPad, have made it much more of a business tool for use in and out  the office – Noteability: an iOS app for for taking notes; a Maglus Stylus; a bluetooth wireless keyboard; […]

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Limerick City Enterprise Board Student Enterprise Competition is a great initiative

I am looking forward to attending Villiers School on the North Circular Road, Limerick this Thursday to meet the students for their market day as part of the 2013 Student Enterprise Competition organised by Limerick City Enterprise Board. I was delighted to be asked to be a member of the Limerick City judging panel along […]

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Mayo Open Coffee Club : Setting Smarter Goals

Mayo Open Coffee Club Banner

  I was delighted to be asked by Maria Staunton,of GMIT’s Innovation in Business Centre in Castlebar to speak at the first meeting of 2013 of the Mayo Open Coffee Club. I was asked to speak about ‘New Year, New You, Setting Smarter Goals for 2013’. I readily accepted as I have a keen interest […]

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Happy Christmas from Donncha Hughes

Happy Christmas from Donncha Hughes

I would like to take this opportunity to wish a very Happy Christmas to all the people who I met for mentoring, training and consultancy this year. 2012 was a very busy and productive year. I thank you all for making my ‘job’ very rewarding. And thanks to all my customers for their continued business.

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