Customer personas, who rules the roost?
Marketing for Startups

Customer personas, who rules the roost?

Looking to create a ‘customer persona’ to inform your marketing and promotion and wondering how? This post may be helpful as it firstly provides an example and then lists some questions to consider as you formulate a description of your Bullseye customer.   Starting Point: Who is the Customer?   Any discussion of marketing starts…

Format for one page marketing plan
Marketing for Startups

Format for one page marketing plan

I recently delivered a Training Workshop on Marketing. As the session concluded, I shared my format for a One Page Marketing plan – both options are free to download! The One Page Marketing Plan is precisely that – there should be no need to go beyond one page. It contains 7 elements: Business Goals SMART…

How to write your Press Release?
Marketing for Startups

How to write your Press Release?

Public Relations (PR) is coverage of your business in the media – tv, radio, newspapers, magazines and now blogs – as part of their news. While there is no money paid to the organisation for the coverage it does take time, effort and money to get lots of positive coverage for your business. The flipside of course is that not all PR is 100% positive but that is another story. The blogpost will summarise some key points to remember when preparing a press release to promote your business. They are two key stages in the process. The first is to think about an angle that makes your release newsworthy. You then need to write the release in a style and language that suits your audience. The second key stage is distribution of your release. At the end I will talk about the advantages of using a PR agency.

How to listen to your customers to get them to buy?
Marketing for Startups

How to listen to your customers to get them to buy?

When you meet a potential customer are you confident that you can figure out how to help them to buy from you? Take the listening test to find out if you are a good listener. The biggest challenge facing the modern salesperson – remember every startup promoter is the key Salesperson – is helping potential customers to buy.The more you listen to your customer the more you learn and the easier it will be to create a compelling case to facilitate your customer to buy your product/solution. Do not be fooled, listening is not easy but if you can master the skill it will help your stand out from the crowd.

Sources of Secondary Market Research
Marketing for Startups

Sources of Secondary Market Research

Marketing Research is hugely important for the promoters of new business endeavours to include: new products; geographic or market expansion of an existing product; or start-up businesses. Secondary research is hugely important for both consumer and business-to-business (B2B) market research. Secondary research lays the groundwork and primary research helps fill in the gaps. By using both types of market research, business owners get a well-rounded view of their market and have the information they need to make important business decisions.