20 Business Building Ideas from ‘The 1-Page Marketing Plan’ by Allan Dib [Book Review & Infographic]
Book review Marketing for Startups Personal Opinion

20 Business Building Ideas from ‘The 1-Page Marketing Plan’ by Allan Dib [Book Review & Infographic]

The 1-Page Marketing Plan Get New Customers, Make More Money, And Stand Out from the Crowd- by Allan Dib I recently received this Marketing book in the post for free. I had been asked nicely in advance if I would review it. I like reading business books so I agreed (no fee involved). The book…

[Book Review Part 2] Recommended Startup Marketing Books for Fast Growth Businesses
Book review Marketing for Startups

[Book Review Part 2] Recommended Startup Marketing Books for Fast Growth Businesses

This is the second part of a two part blogpost about books directly focused on Marketing for fast growth oriented startups. My most recent post reviewed the superb ‘Traction: A Startup Guide to Getting Customers’ by Gabrial Weinberg and Justin Mares, 2014 and this post will review Startup Growth Engines: Case Studies on How Today’s…

[Book Review] My favourite Startup Marketing Books for Fast Growth Businesses
Book review Marketing for Startups

[Book Review] My favourite Startup Marketing Books for Fast Growth Businesses

In December 2013, I wrote a blogpost selecting my four favourite Lean Startup books from the many books on the area of Lean Startup. Since then I have been on the lookout for books more directly focused on Marketing for fast growth-oriented startups.  This article highly recommends two such books: 1. Traction: A Startup Guide…

Crafting your Value Proposition : EI New Frontiers Blogpost
Marketing for Startups Personal Opinion

Crafting your Value Proposition : EI New Frontiers Blogpost

I was delighted to be selected as one of the first contributors to new Enterprise Ireland New Frontiers blog – the post addressed ‘how to craft your value proposition‘.   New Frontiers is Ireland’s national entrepreneur development programme, delivered at a local level by Institutes of Technology and funded by Enterprise Ireland. I am delighted…

How to write your Press Release?
Marketing for Startups

How to write your Press Release?

Public Relations (PR) is coverage of your business in the media – tv, radio, newspapers, magazines and now blogs – as part of their news. While there is no money paid to the organisation for the coverage it does take time, effort and money to get lots of positive coverage for your business. The flipside of course is that not all PR is 100% positive but that is another story. The blogpost will summarise some key points to remember when preparing a press release to promote your business. They are two key stages in the process. The first is to think about an angle that makes your release newsworthy. You then need to write the release in a style and language that suits your audience. The second key stage is distribution of your release. At the end I will talk about the advantages of using a PR agency.

How to listen to your customers to get them to buy?
Marketing for Startups

How to listen to your customers to get them to buy?

When you meet a potential customer are you confident that you can figure out how to help them to buy from you? Take the listening test to find out if you are a good listener. The biggest challenge facing the modern salesperson – remember every startup promoter is the key Salesperson – is helping potential customers to buy.The more you listen to your customer the more you learn and the easier it will be to create a compelling case to facilitate your customer to buy your product/solution. Do not be fooled, listening is not easy but if you can master the skill it will help your stand out from the crowd.

Sources of Secondary Market Research
Marketing for Startups

Sources of Secondary Market Research

Marketing Research is hugely important for the promoters of new business endeavours to include: new products; geographic or market expansion of an existing product; or start-up businesses. Secondary research is hugely important for both consumer and business-to-business (B2B) market research. Secondary research lays the groundwork and primary research helps fill in the gaps. By using both types of market research, business owners get a well-rounded view of their market and have the information they need to make important business decisions.