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Based in Galway - working with clients across Ireland.

Business Plan Workshops

In 2012, I completed The IGNITE Enterprise Programme run by NEKD (North and East Kerry Development) delivered by Bridgewater Management in Tralee. Donnchadh facilitated this hugely motivational and informative course, covering research, marketing, sales and business planning.

When it ended I had no hesitation in enlisting his expertise for creating my business plan.

The adage ‘cute as a fox’ describes Donnchadh to a T. I had done numerous hours of research and preparation for my new business but Donnchadh could see around corners that I couldn’t and went back around corners that I had skipped over. His work totally exceeded my expectations and I could not find one fault with his services.

Donnchadh is very good company, very dedicated to his work and very professional.

Bernadette O’Sullivan, The Art Arcade and Kerry Art Gallery

Business Plan Preparation Workshops


At some point most businesses will need a business plan [1]. One of my core services is preparation of professional business plans for startup promoters and SMEs.  I also deliver training on Business Plan Preparation.


1. One Day Business Plan Preparation Workshop

This workshop will outline how to write a business plan to secure investment, apply for funding such as a bank loan or enterprise agency support in order to exploit an identified business opportunity. The one day (six hours) programme will be of benefit to established businesses wishing to introduce new products and business promoters who are actively planning to set up a new business to include those considering Self Employment and/or applying for the Short Term Enterprise Allowance.


Business Plan preparation agenda


Course Objectives


– To provide a recognised template for investor ready business plans

– To discuss the principal reasons why business plans are prepared

– To address each section of the business plan in an integrated and comprehensive fashion

– To outline an approach to writing a Business Plan

– To provide a template for creating Financial Projections

– To discuss how investors and bank view Business Plans

On completion of this one day programme, the participants will have:

·  A greater understanding of the importance of the business plan

·  Completed an Executive Summary for their Business

·  Have points for each section of their Business Plan

The workshop is structured as two major sections:

The first part of the workshop concentrates on the Business Plan template – sample plans of real businesses will be available on the day to review.


Each section of the Business Plan will be discussed. Participants will be facilitated to compile a list of points for each section of their business plan.


•       Executive Summary

•       Promoters and other information

•       The Proposal

•       Background Information

•       The Product / Service

•       Market Opportunity

•       Marketing Strategy

•       Management Team

•       Operations

•       Strategy for future growth

•       Financing

•       Action Plan

•       Financial Schedules

•       Appendices


The second part of the workshop discusses how to take a Business Plan to the next level. It firstly addresses how an investor will assess a business plan. The key part of this session is to provide a template for developing financial projections. Soft copy will be provided to participants following the workshop.


I aim to ensure that my workshops are both rewarding and enjoyable i.e. challenging, informative, creative and act as a stimulus for proactive change. I will be available to follow up with participants by email and/or by phone for several weeks after each programme.


^ Footnote 1 : In this blogpost for Tweak Your Biz on ‘Running Lean’ by Ash Maurya, I outline my view that a very early stage startup does NOT need to prepare a business plan. I would strongly recommend that they use the Lean Canvas tool as business planning is critical.

In January 2020, I published an online training course entitled, ‘Writing Your Business Plan’ click on the button below to check it out

Writing your Business Plan Online Programme by Donncha Hughes – Preview before you Buy


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