2014 was a great year for my business thanks to all my wonderful customers! I want to take this opportunity to thank you for retaining my services – particularly all those repeat customers! I would also like to thank everyone who thought of me and mentioned my name when asked for assistance in areas which…
I am often asked by startup entrepreneurs what makes a High Potential Startup Company or HPSU? as defined by Enterprise Ireland. While answering this question, I am struck by the fact that I am never asked the follow up question which I have often pondered myself: So how do the companies who are selected as…
I am looking forward to attending Villiers School on the North Circular Road, Limerick this Thursday to meet the students for their market day as part of the 2013 Student Enterprise Competition organised by Limerick City Enterprise Board. I was delighted to be asked to be a member of the Limerick City judging panel along…
Marketing Research is hugely important for the promoters of new business endeavours to include: new products; geographic or market expansion of an existing product; or start-up businesses. Secondary research is hugely important for both consumer and business-to-business (B2B) market research. Secondary research lays the groundwork and primary research helps fill in the gaps. By using both types of market research, business owners get a well-rounded view of their market and have the information they need to make important business decisions.