Goal setting is a key component of strategy development but Strategy can not be simplified or dressed up as a process of setting goals – that viewpoint may lead to the creation of ‘bad strategy’. One of the central tenets of the superb book Good Strategy, Bad Strategy: The Difference and Why it Matters, by…
I recently wrote a blogpost for Tweak Your Biz discussing my answer to ‘What do you think of my business idea?’ To summarise, I always respond that it is your customers (and the market) that are the final arbitrator of whether you have a business. This blogpost is a follow up which asks, how do…
This blogpost will highlight some of my favourite parts of the biography of Steve Jobs by Walter Isaccson – which i think is a brilliant read. I will focus on the parts which epitomize the role of Steve Jobs in building Apple – a company which changed the world. I will also pick out nuggets…