The Business Model Canvas is a well-recognised tool for business planning for both Startups and established businesses. This article discusses the tool with specific reference to Social Enterprise citing examples of Irish businesses for each of the nine building blocks. BMC for Social Enterprise As I explained in this LinkedIn Pulse article entitled “Inspiring: Social…
When you meet a potential customer are you confident that you can figure out how to help them to buy from you? Take the listening test to find out if you are a good listener. The biggest challenge facing the modern salesperson – remember every startup promoter is the key Salesperson – is helping potential customers to buy.The more you listen to your customer the more you learn and the easier it will be to create a compelling case to facilitate your customer to buy your product/solution. Do not be fooled, listening is not easy but if you can master the skill it will help your stand out from the crowd.