I was asked recently as part of a Q&A to discuss how I deal with ‘difficult clients’ or customers. Having provided a short and off the top of the head response, this post is my reflections on this very interesting question: Starting Point : Choose your Customers Wisely As a freelancer, you […]Read More
Being the Best in the World is seriously Underrated … Seth Godin The Dip You might be wondering how I came to read Seth Godin’s book, ‘The Dip – The Extraordinary Benefits of Knowing When to Quit (And When to Stick)’ published in 2007 early in 2015. He mentioned the idea of The Dip […]Read More
Chapter 12 of ‘What You See Is What You Get: My Autobiography’ by Alan Sugar (2010) is fascinating. It tells how Amstrad reinvented itself by helping Rupert Murdoch to launch Sky. I love stories. This particular story is fascinating as it shows superb lateral thinking by Alan Sugar and his team. Around 1988, satellite dishes and receivers were on the market for approximately £5,000. In June of that year, Alan Sugar agreed that Amstrad would develop satellite receiving equipment which would sell in the shops for £199.