[Book Review] My favourite Startup Marketing Books for Fast Growth Businesses
Book review Marketing for Startups

[Book Review] My favourite Startup Marketing Books for Fast Growth Businesses

In December 2013, I wrote a blogpost selecting my four favourite Lean Startup books from the many books on the area of Lean Startup. Since then I have been on the lookout for books more directly focused on Marketing for fast growth-oriented startups.  This article highly recommends two such books: 1. Traction: A Startup Guide…

[Book Review] Disciplined Entrepreneurship : 24 Steps to a Successful Startup by Bill Aulet (2013)
Book review Entrepreneurship

[Book Review] Disciplined Entrepreneurship : 24 Steps to a Successful Startup by Bill Aulet (2013)

I have just finished reading Disciplined Entrepreneurship by Bill Aulet, Managing Director, Martin Trust Center for MIT Entrepreneurship. Published in 2013, it is a superb book (Book available in Ireland via Easons). This review does not seek to summarise the book – for that I suggest you read this excellent post ‘A book in 5…

Drop the ‘Lean Startup’ buzzwords please. Promoters, show me the results!
Lean Canvas

Drop the ‘Lean Startup’ buzzwords please. Promoters, show me the results!

I am proud to be an advocate of the Lean Startup movement. I have worked with lots of startups to firstly explain the principles and secondly to use the tools. Why – because when I read The Lean Startup, The Entrepreneur’s Guide to Customer Development, particularly Running Lean and most recently The Lean Entrepreneur, the…