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[Book Review] My favourite Startup Marketing Books for Fast Growth Businesses

In December 2013, I wrote a blogpost selecting my four favourite Lean Startup books from the many books on the area of Lean Startup. Since then I have been on the lookout for books more directly focused on Marketing for fast growth-oriented startups.  This article highly recommends two such books: 1. Traction: A Startup Guide…

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[Book Review] Disciplined Entrepreneurship : 24 Steps to a Successful Startup by Bill Aulet (2013)

I have just finished reading Disciplined Entrepreneurship by Bill Aulet, Managing Director, Martin Trust Center for MIT Entrepreneurship. Published in 2013, it is a superb book (Book available in Ireland via Easons). This review does not seek to summarise the book – for that I suggest you read this excellent post ‘A book in 5…

Lean Startup Buzzwords

Drop the ‘Lean Startup’ buzzwords please. Promoters, show me the results!

I am proud to be an advocate of the Lean Startup movement. I have worked with lots of startups to firstly explain the principles and secondly to use the tools. Why – because when I read The Lean Startup, The Entrepreneur’s Guide to Customer Development, particularly Running Lean and most recently The Lean Entrepreneur, the…