Looking to create a ‘customer persona’ to inform your marketing and promotion and wondering how? This post may be helpful as it provides an example. It then lists some questions to consider as you formulate a description of your Bullseye customer. What is the purpose of creating a customer persona? According to Seth Godin the…
Book recommendation for Diana Kander’s book ‘All In Startup: Launching a New Idea when everything is on the line’ – highly recommended for anyone launching a product or a business to experience real life Lean Startup principles
The idea behind the Lean Canvas is to quickly sketch the business idea instead of using several weeks to develop a business plan. I am delighted to announce that my latest online training programme, ‘Complete a Lean Canvas for your Startup Business Idea’ is now live. This blog post will explain what is contained in…
I was asked recently as part of a Q&A to discuss how I deal with ‘difficult clients’ or customers. Having provided a short and off the top of the head response, this post is my reflections on this very interesting question: Starting Point : Choose your Customers Wisely As a freelancer, you…
![[Book Review] My favourite Startup Marketing Books for Fast Growth Businesses](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_600,h_275/https://www.startuphughes.com/wp-content/uploads/2018/09/Bookshelf-Banner-for-Online-Training.jpg)
In December 2013, I wrote a blogpost selecting my four favourite Lean Startup books from the many books on the area of Lean Startup. Since then I have been on the lookout for books more directly focused on Marketing for fast growth-oriented startups. This article highly recommends two such books: 1. Traction: A Startup Guide…
![[Book Review] Disciplined Entrepreneurship : 24 Steps to a Successful Startup by Bill Aulet (2013)](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_600,h_267/https://www.startuphughes.com/wp-content/uploads/2015/07/banner-for-disciplined-entrepreneurship-blog-by-DH.jpg)
I have just finished reading Disciplined Entrepreneurship by Bill Aulet, Managing Director, Martin Trust Center for MIT Entrepreneurship. Published in 2013, it is a superb book (Book available in Ireland via Easons). This review does not seek to summarise the book – for that I suggest you read this excellent post ‘A book in 5…
Managing a startup business is NOT easy. Startup entrepreneurs have lots of balls in the air. Lean Startup books, theory and practice are brilliant but the question is which model or framework do you follow and when – and are they all relevant to an Irish startup situation? To address this dilemma Donncha devised the…
I am a big advocate of Lean Startup. This post selects my four favourite Lean Startup books from the many books on the broad area of Lean Startup. To be read in this order: 1- Entrepreneur’s Guide to Customer Development 2- The Lean Startup 3- Running Lean 4- Lean Analytics Starting Point The book that…
I am proud to be an advocate of the Lean Startup movement. I have worked with lots of startups to firstly explain the principles and secondly to use the tools. Why – because when I read The Lean Startup, The Entrepreneur’s Guide to Customer Development, particularly Running Lean and most recently The Lean Entrepreneur, the…