[Book Review Part 2] Recommended Startup Marketing Books for Fast Growth Businesses
Book review Marketing for Startups

[Book Review Part 2] Recommended Startup Marketing Books for Fast Growth Businesses

This is the second part of a two part blogpost about books directly focused on Marketing for fast growth oriented startups. My most recent post reviewed the superb ‘Traction: A Startup Guide to Getting Customers’ by Gabrial Weinberg and Justin Mares, 2014 and this post will review Startup Growth Engines: Case Studies on How Today’s…

How to write your Press Release?
Marketing for Startups

How to write your Press Release?

Public Relations (PR) is coverage of your business in the media – tv, radio, newspapers, magazines and now blogs – as part of their news. While there is no money paid to the organisation for the coverage it does take time, effort and money to get lots of positive coverage for your business. The flipside of course is that not all PR is 100% positive but that is another story. The blogpost will summarise some key points to remember when preparing a press release to promote your business. They are two key stages in the process. The first is to think about an angle that makes your release newsworthy. You then need to write the release in a style and language that suits your audience. The second key stage is distribution of your release. At the end I will talk about the advantages of using a PR agency.

Alan Sugar and the success of Sky TV
Book review

Alan Sugar and the success of Sky TV

Chapter 12 of ‘What You See Is What You Get: My Autobiography’ by Alan Sugar (2010) is fascinating. It tells how Amstrad reinvented itself by helping Rupert Murdoch to launch Sky. I love stories. This particular story is fascinating as it shows superb lateral thinking by Alan Sugar and his team. Around 1988, satellite dishes and receivers were on the market for approximately £5,000. In June of that year, Alan Sugar agreed that Amstrad would develop satellite receiving equipment which would sell in the shops for £199.

Sources of Secondary Market Research
Marketing for Startups

Sources of Secondary Market Research

Marketing Research is hugely important for the promoters of new business endeavours to include: new products; geographic or market expansion of an existing product; or start-up businesses. Secondary research is hugely important for both consumer and business-to-business (B2B) market research. Secondary research lays the groundwork and primary research helps fill in the gaps. By using both types of market research, business owners get a well-rounded view of their market and have the information they need to make important business decisions.