This blogpost discusses ‘how do you build a business when what you are selling is your skills, domain knowledge and expertise’. This is an important question for Ireland Inc, which has for many years been reliant on the Services sector as evidenced by a CSO report which found (page 22) that new service enterprises accounted…
When you meet a potential customer are you confident that you can figure out how to help them to buy from you? Take the listening test to find out if you are a good listener. The biggest challenge facing the modern salesperson – remember every startup promoter is the key Salesperson – is helping potential customers to buy.The more you listen to your customer the more you learn and the easier it will be to create a compelling case to facilitate your customer to buy your product/solution. Do not be fooled, listening is not easy but if you can master the skill it will help your stand out from the crowd.