Looking to create a ‘customer persona’ to inform your marketing and promotion and wondering how? This post may be helpful as it provides an example. It then lists some questions to consider as you formulate a description of your Bullseye customer. What is the purpose of creating a customer persona? According to Seth Godin the…
In December 2013, I wrote a blogpost selecting my four favourite Lean Startup books from the many books on the area of Lean Startup. Since then I have been on the lookout for books more directly focused on Marketing for fast growth-oriented startups. This article highly recommends two such books: 1. Traction: A Startup Guide…
I was delighted to be selected as one of the first contributors to new Enterprise Ireland New Frontiers blog – the post addressed ‘how to craft your value proposition‘. New Frontiers is Ireland’s national entrepreneur development programme, delivered at a local level by Institutes of Technology and funded by Enterprise Ireland. I am delighted…
I recently delivered a Training Workshop on Marketing. As the session concluded, I shared my format for a One Page Marketing plan – both options are free to download! The One Page Marketing Plan is precisely that – there should be no need to go beyond one page. It contains 7 elements: Business Goals SMART…