[Book Review] My favourite Startup Marketing Books for Fast Growth Businesses
Book review Marketing for Startups

[Book Review] My favourite Startup Marketing Books for Fast Growth Businesses

In December 2013, I wrote a blogpost selecting my four favourite Lean Startup books from the many books on the area of Lean Startup. Since then I have been on the lookout for books more directly focused on Marketing for fast growth-oriented startups.  This article highly recommends two such books: 1. Traction: A Startup Guide…

Crafting your Value Proposition : EI New Frontiers Blogpost
Marketing for Startups Personal Opinion

Crafting your Value Proposition : EI New Frontiers Blogpost

I was delighted to be selected as one of the first contributors to new Enterprise Ireland New Frontiers blog – the post addressed ‘how to craft your value proposition‘.   New Frontiers is Ireland’s national entrepreneur development programme, delivered at a local level by Institutes of Technology and funded by Enterprise Ireland. I am delighted…