The 1-Page Marketing Plan Get New Customers, Make More Money, And Stand Out from the Crowd- by Allan Dib I recently received this Marketing book in the post for free. I had been asked nicely in advance if I would review it. I like reading business books so I agreed (no fee involved). The book…
This is the second part of a two part blogpost about books directly focused on Marketing for fast growth oriented startups. My most recent post reviewed the superb ‘Traction: A Startup Guide to Getting Customers’ by Gabrial Weinberg and Justin Mares, 2014 and this post will review Startup Growth Engines: Case Studies on How Today’s…
In December 2013, I wrote a blogpost selecting my four favourite Lean Startup books from the many books on the area of Lean Startup. Since then I have been on the lookout for books more directly focused on Marketing for fast growth-oriented startups. This article highly recommends two such books: 1. Traction: A Startup Guide…
I was delighted to be asked by Kinvarra Business Network to attend a recent meeting to present on a topic of my choice within the area of Marketing. I prepared for a slot of about 40 minutes plus Q&A. 15 Marketing Takeaways I decided to title my presentation ’15 SME Marketing & Business…